20th Century Fox Discourages Impulsive Dog-Buying Decisions

American Humane and "Marley & Me" distributor remind potential dog owners to research and plan before they buy or adopt.

Posted: January 4, 2009, 5 a.m. EST

The 20th Century Fox film "Marley & Me," which topped box office numbers over the Christmas weekend, tells the story of a Labrador Retriever whose loving nature inspires his owners. To raise public awareness about the increased number of dogs of a particular breed that are turned into shelters after being featured in such a film, American Humane and 20th Century Fox initiated a campaign.

The aftermath of past pet-related movies indicate that there may be a rise in the number of Labrador Retrievers purchased in the coming weeks. Films such as "101 Dalmatians," "Beethoven," and "Beverly Hills Chihuahua" resulted in increased sales of Dalmatians, Saint Bernards, and Chihuahuas.

American Humane and 20th Century Fox urge moviegoers to carefully consider whether or not their lifestyle is conducive to owning a specific breed. Often, many dogs are turned into shelters after movies such as "Marley & Me" because the new owners did not realize how much care the dog would require and what his or her needs would be.

Before purchasing a dog, American Humane and 20th Century Fox also want to remind people about the importance of adopting a dog from a shelter or breed-rescue group. Labs are the most popular breed in the U.S and make wonderful companions, but often exhibit puppy-like behavior past the age of 2. Black Labs and Lab mixes tend to be adopted less than other dogs, and many animal shelters and rescues have a variety of them available for adoption.


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Debbie   E, PA

1/5/2009 9:50:17 PM

I think they are coming together for a common goal. I do hope this will make at least some of the people that saw the movie, that getting a dog because that breed did a Hollywood thing, would not be realistic. The dog in the movie "performed", a live dog is the REAL world.

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Brittany   Kenner, LA

1/5/2009 6:39:20 PM

I think that people should not buy a particular breed because they saw it in the movies. They should do research on the breed before buying that breed.

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Leslie   Rockville, IN

1/5/2009 2:31:47 PM

20th Century Fox should be commended on their pre-emptive actions to protect Labrador Retrievers
We raised Labs when I was growing up. They are a wonderful breed, perfect for families, but you must do research before adopting any pet.

Being Retrievers, they are "mouthy"- THEY CHEW EVERYTHING. Also this breed is high energy, and don't grow out of "puppyhood" for 2 to 3 years- once they do, they're worth their weight in gold. If you have to have a Lab- don't buy a pet shop dog- they're half the dog for twice the price. There are shelters & breed rescue groups that work hard to find loving homes for hundreds of unwanted dogs. Big plus... these dogs are family-ready; housebroken, fixed, vaccinated & micro-chipped.

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D   Indy, IN

1/5/2009 7:24:32 AM

That was the first thing I thought of when I noticed that since just before Marley & Me came out, there are labs in almost all the commercials using dogs. It's like they're exploiting the popularity they knew the movie would get---all at the dogs expense.

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