Pedigree, ‘Hotel for Dogs’ Team Up for Shelter Dogs

Partnership aims to spotlight the cause of pet adoption and homeless animals.

Posted: January 20, 2009, 5 a.m. EST

With the release of the new film “Hotel for Dogs,” the Pedigree dog food brand plans to make a difference for shelter dogs. The pet food company partnered with DreamWorks Pictures, Nickelodeon Movies, and Paramount Pictures to help shine a spotlight on the cause of dog adoption.

The family comedy-adventure movie, based on the Lois Duncan book of the same name, centers on two siblings who transform an old hotel into a canine paradise for the pet dog they’re asked to surrender – and eventually for his stray four-legged friends.

“This is a truly perfect partnership,” said LeeAnne Stables, executive vice president, Worldwide Marketing Partnerships, Paramount Pictures, “given their longstanding commitment to shelter dogs.”

The movie will serve as a fundraising effort for homeless animals, and will feature the motto: “See the movie. Help a dog.” For every ticket purchased to “Hotel for Dogs,” the pet food company will make a donation to help shelter dogs, up to $250,000.

More than 4 million dogs end up in shelters and breed rescues each year, and nearly half of those animals don’t find a home, a trend that Pedigree and the new movie together want to see reversed by rallying the public nationwide.


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Give us your opinion Give us your opinion on Pedigree, ‘Hotel for Dogs’ Team Up for Shelter Dogs

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lk   n haven, CT

1/20/2009 11:35:49 PM

i like that

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Galadriel   Lothlorien, ME

1/20/2009 11:26:19 PM

Sounds good.

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lala45   salinas, CA

1/20/2009 8:08:21 PM

I knew this movie was going to do something good for animals This movie brought so realistic view first the kids were foster with mean foster parents than all those adorable dogs they rescued and all the animalcontrol wanted to lock the dogs up. I love this movie

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Danielle   Bartlesville, OK

1/20/2009 7:24:13 PM

Cool!

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