Skechers Brings in New Star Player for Super Bowl Commercial

Who would you rather see in a Super Bowl commercial - Kim Kardashian or a Bulldog?

Posted: January 10, 2012 6 p.m, EDT

 french bulldog
Sorry Kardashian fan’s this vote goes to the dog lovers.

Kim Kardashion who starred in Skechers’ 2011 Super Bowl commercial, has been dropped from this year’s commercial. Her replacement? A French Bulldog.

Even though the shoe company reported a significant increase in popularity since Kardashian’s appearance in its advertising, it has chosen to trade “racy” for “racing.” The Skechers’ 2012 Super Bowl ad will focus on its line of high-tech running shoes. The spot will also sport a cameo by Mark Cuban, owner of The Texas Mavericks.

The featured Frenchie will be decked out in the brand’s new GOrun shoes as he faces off against a pack of Greyhounds to compete as the ultimate “underdog.”

While Skecher’s has dropped one controversial character, the ad is not without its own controversy. The animal rights group Grey2K USA wants the ad pulled. Concerned about the use of the Tucson Greyhound Park as the commercial's set and backdrop, the group is stating that animals were mistreated and kept in tiny cages during the filming of the ad.  

Skechers representatives state that the point of the ad is not to glamorize dog racing, but to be a David and Goliath type metaphor.

Grey2K's protests Skechers>>


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Pamela   Tamarac, FL

1/23/2012 9:59:11 AM

I would ALWAYS prefer animal commercials to human ones!!

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Janet   Lodi, CA

1/23/2012 8:54:01 AM

Like most everything in life, there are two sides to every story! I love Kim being replaced by a dog especially a bulldog! While I don't condone greyhound racing or cruelty to animals in any form, I'm not going to immediately condemn Sketchers and refuse to ever buy a pair based on their choice of venue for this commercial. Hopefully they were ill informed about the issues surrounding greyhound racing. Let's look on the bright side of the question and hope this will shed light on the problem which will lead toward fixing it. I'm sure many people are unaware of the cruelty of the sport. Those of you who live I the area just got a forum for exposing this problem so good luck to you in using the opportunity to your advantage. I'm sure Sketchers is going to get an earful over the choice of this venue but lets hope the animal crazies won't scare them back into using stupid celebrities in their commercials instead of adorable dogs.

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Sari   San Diego, CA

1/19/2012 7:11:10 PM

I think replacing Kardashian with the Bull dog is a great idea. I think setting the ad at a greyhound racetrack is a horrible idea and encourage them to pull the ad.

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Carol   Anqacortes, WA

1/19/2012 6:11:50 PM

Let the best bitch win. The French Bulldog has more class...that's a no brainer.

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