McDonald's Upsets Pit Bull Lovers

McDonald's apologizes for the negative use of Pit Bulls in their recent advertisement.

Posted: February 6, 2012, 6 p.m.

Pit Bull
To promote a new menu item, a McDonald’s radio ad stated that eating the new Chicken McBites is “less risky than petting a stray Pit Bull.” The ad also mentions that eating the McBites is less risky than naming your son Susan or giving out your Facebook password.  

McDonald's pulled the ad and issued an apology after animal advocates, Pit Bull fans and others flooded social media sites including Facebook, Twitter and YouTube protesting the ad and McDonalds. The Facebook group “Pit Bulls Against McDonalds” which was created as a response to the ad, has reached over 8,000 followers. 

This isn’t the first time McDonald’s has stereotyped the Pit Bull breed. In November a woman and her certified therapy dog were turned away from a Florida McDonald’s because the therapy dog was a Pit Bull. 


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Turbo K9   Oviedo, FL

2/8/2012 6:29:21 PM

McDonald's turned away a Therapy dog. Certified or not, a therapy dog is NOT a service dog. The legal definition of a service dog as covered by the ADA states that Service animal means any dog that is individually trained to do work or perform tasks for the benefit of an individual with a disability, including a physical, sensory, psychiatric, intellectual, or other mental disability. The work or tasks performed by a service animal must be directly related to the handler´s disability. A therapy dog that goes to nursing homes and hospitals must be calm and obedient, but it is not trained to perform a task for alleviate the HANDLER's disability. There is also NO legitimate sanctioning body for certification of service or therapy dogs. Anyone can order a 'certificate' off the internet. They are not
controlled.

There is a reason why only service dogs are to be allowed into certain establishments. Ask anyone with severe allergies.


Sorry, but 'Pit Bull' or not, McDonald's was well within it's rights. Too many people illegally take advantage of the laxity in the ADA regarding service animals already. Don't encourage more of it. Rather, encourage responsible ownership, and follow the dang rules!

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jody   cincinnati, OH

2/8/2012 3:47:18 PM

?8001 members now. stop exploiting pit bulls. fire your marketing rep. i just found out in the comments below that you also turned away a therapy dog because it was a pit. shame on mcdonald's and an apology is not acceptable. humble yourself and donate to an animal shelter....dig deep...boycott

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Sara   long island city, NY

2/8/2012 3:32:19 PM

McDonald's should donate a nice lump sum of cash to no kill shelters worldwide. They sure can afford to, this slip up is really stupid on their part, being a lot of pitbull owners eat there, also.... to make a big statement people should just boycott them, the food is crap anyway.

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Stacey   Tucson, AZ

2/7/2012 3:03:03 PM

Really I think McDonald's is going crazy.Really turning away a service dog!

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