Facebook App Promotes Dog Adoption
Petsmart Charities Inc. launches “Share a Pic, Save a Pet” application for Facebook users in a bid to drive awareness and animal adoptions.
Posted: April 2, 2012 5 p.m. EDT
The application allows Facebook members to use their Facebook profiles to alert friends and followers about adoptable pets in their communities.
Facebook users can enter their zip code and select up to 10 adoptable pets to highlight from Adopt-a-Pet.com’s nationwide shelter database. Highlighted pets will appear in friends’ newsfeeds and on the user’s Facebook timeline.
The selected pets will also feature links to the local animal-welfare organizations where the pets are available for adoption.
“Share a Pic, Save a Pet is an innovative way to use social media to promote pet adoption locally,” says Susana Della Maddalena, executive director of Petsmart Charities, the philanthropic arm of Petsmart Inc. “Adoption saves lives, and we believe this application will spark pet lovers to spread the word about the thousands of wonderful adoptable pets looking for forever homes—at the click of a button.”
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