Luxury Development Offers Renters Puppy to Share

We’ve heard of communal kitchens, bathrooms and pools, but how about a communal puppy?

By | Posted: April 3, 2014, 5 a.m. PST

Rooftop solar panels, rainwater harvesting, vehicle charging stations, public transportation and a puppy are just some of the perks being offered by luxury condo, 2M. Yes you read that right.

While it’s not unusual for developers to offer community perks, new development opening in D.C.’s  NoMa neighborhood is upping the ante of "pet-friendliness" by offering a rental dog of sorts. 

Photo from 2M via MNN.com
Emmy, a 6-month-old English Bulldog, named after the building, will be calling the lobby of 2M home in an attempt to encourage dog lovers to turn their puppy love into a signed lease. Residents who don’t have a dog of their own, will have the opportunity to essentially "check out” Emmy from the lobby, taking her on a walk or for a lounge in their apartment.
 
"I was sitting at a cafe one day, and we saw a puppy come in and everyone just stopped in their tracks and came alive, and it just dawned on me that everyone loves doggies and babies, right?” Holli Beckman, a vice president at the company tells the Washington Post.

Beyond the marketing angle, it did not seem that the company had originally flushed out many of the details of a communal dog.  While we love the idea of being able to visit with the lobby dog, this new approach certainly brings up some questions. Can anyone check out Emmy? How will her time be divided? And most importantly does Emmy have a say in all of this?

A recent quote from a property spokesperson in the DCist, seemed to play down the original communal concept explaining that Emmy will spend her days lounging in the leasing office, but will return home with her primary caretaker, Doug, the building's property manager. Residents will be encouraged to come by and visit her and see her playing in the communities dog park and some may be able to take her for walks on the property.

Now, for the rental company who wants to one-up 2M, here’s our marketing idea: team  up with a local rescue to bring in adoptable dogs who are looking for a home and a whole lot of love.

Tell us what you think. Would you be more likely to live somewhere that offered a dog?
 

Related article:

No pet? No apartment. how would you like to live in a place that requires you to own a pet>>



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