Blue Buffalo and Petco Raise $2.4 Million for Pet Cancer
Pet industry heavyweights raise money to help fight and care for pets with cancer.
Andrew Alemania |
Posted: June 7, 2014, 6 a.m. PST
During the 5th Annual Pet Cancer Awareness Month in May, Blue Buffalo partnered with Petco with a goal of raising $2 million for the fight against pet cancer. For each bag of Blue Buffalo dog or cat food purchased at Petco, Blue Buffalo donates one dollar to the pet cancer research fund.
Together, the two companies were able to raise $2.4 million, well exceeding their goal. The funds were distributed to universities and clinics that conduct research on the cause, prevention, and treatment of pet cancer.
Upon building a successful pet food company, Blue Buffalo, founder Bill Bishop established the Blue Buffalo Foundation for Cancer Research, which supports the cause against pet cancer by spreading awareness and providing financial backing. Many shudder at the word "cancer” in any capacity. The disease has taken many human lives, but it is also the number one cause of death in both dogs and cats. Statistics say that one in four dogs will be affected by cancer, as will one in five cats.
Blue, a dog in the Bishop family, was one such case."Our family dog Blue had three bouts with cancer which is why we wanted to do something meaningful to help find a cure for this devastating disease,” says Bishop.
Money raised will fund efforts like the Morris Animal Foundation’s 5-5-5 Initiative, which will conduct five annual clinical trials on osteosarcoma, the most common form of bone cancer in dogs, and a form of cancer that also affects children.
Blue Buffalo and Petco have contributed over $7 million to the fight against pet cancer since 2010.
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