Pawbamacare: Insuring the 99%

New York based start-up helps pet owners make an unbiased important decision.

By | Posted: August 8, 2014, 3 p.m. PST

Presently, there are more than 170 million domestic pets in the United States that are uninsured. This number accounts for 99% of domestic pets in the country. The idea of pet insurance may sound unnecessary and possibly a little bizarre to some pet owners, but in an environment where $58 billion is spent on pets annually, it may not be a bad idea. Unfortunately, there are unforeseen circumstances in which a pet may require costly medical treatment that their owners simply cannot afford. Buying pet insurance can help pet owners avoid these heartbreaking financial and emotional decisions. 

A lot of pet owners are now considering pet insurance, but as the insurance market grows and grows, it has become more difficult to sort through the available options. Making the right choice can be a stressful situation, and when comparing insurance policies, it is unclear who can keep your pet healthiest for the right cost. Enter Pawbamacare. PolicyGenius, a New York based startup, recognizes the need for simpler and unbiased information in regards to all kinds of insurance, but has recently shifted their attention towards pet insurance.

Pet owners themselves, PolicyGenius hopes to use their "spokesdog” Ruby as the face of Pawbamacare, a 90 day campaign to raise awareness of pet insurance and the variety of options to pet owners. There are three goals of Pawbamacare:

  1. Educate: Pawbamacare’s guide to pet insurance provides information on what’s covered, understanding expenses and risks, and more.
  2.  Level the Playing Field: With all of the nation’s top insurance providers under one digital roof – from Trupanion to Pet’s Best – Pawbamacare provides an independent one-stop-shop.
  3. Give Back – During Pawbamacare, PolicyGenius will donate 10% of all proceeds to animal rescue centers across the US, including Animal Haven in NYC.
Pawbamacare begins with a three-step checkup process. The process begins with questions that narrows down the exact type of insurance needed, followed by a side-by-side comparison between the top plan options, and finishes by sending shoppers to purchase their selected plan at one of PolicyGenius’ pet insurance partner sites.

PolicyGenius has also done a few things to the site that make the act of acquiring insurance fun! The site features state of the union news updates, a "Bipetasinship” blog and testimonials all populated by America’s concerned cats and dogs.

Making it easier to sort through available pet insurance policies is definitely the right step towards getting more pets insured and therefore protected when tragedies occur.

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