Nestlé Purina Buying Petfinder Adoption Website

The online resource, owned by Discovery Communications, has facilitated more than 22 million adoptions since 1996.

By | Posted: June 5, 2013, 12 p.m. EST

puppyPet adoption website is being purchased by Nestlé Purina PetCare Co. in what the company called its first major acquisition of a digital property.

The transaction, announced today, is expected to be completed in July. Other details, including the purchase price, were not released.

Petfinder touts itself as the largest online, searchable database of animals needing permanent homes. With everything from cats and dogs to goats and llamas is in the database, the site features more than 315,000 adoptable pets from about 14,000 animal shelters and rescue groups throughout the United States, Canada and Mexico.

The website, previously owned by Discovery Communications LLC of Silver Spring, Md., has facilitated more than 22 million adoptions since it was launched in 1996 and has expanded to include pet care resources. While changes are inevitable, Discovery does not plan on cutting all ties with Petfinder as a result of the sale.

"Discovery looks forward to continuing our relationship with Petfinder through support of the Petfinder Foundation and through our valued advertiser relationship with Nestlé Purina,” says JB Perrette, the company’s chief digital officer.

Nestlé Purina plans to add content from its nutritional experts to the site to increase the information available to pet owners. The site will also be linked with other sites in the Nestle Purina family to round-out the pet owner’s experience.

"We value Petfinder’s existing framework, which is fully aligned with our commitment to pet welfare organizations and our belief that pets and people are better together,” says Joe Sivewright, president of North American Pet Food for St. Louis-based Nestlé Purina. "We plan to strengthen that solid framework with our extensive nutritional expertise and vast knowledge of pet welfare.”


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Suburban Gal   North Chicago, IL

6/11/2013 9:10:06 AM

I think WellPet LLC, the manufacturers of Wellness, Holistic Select, Eagle Pack dog food and Old Mother Hubbard dog treats, should've bought Petfinder. If not them, then the Blue Buffalo Company. If nutritional content is to be added, then it should be added by a pet food company that makes holistic and organic food, NOT crap food. Granted, they manufacture Chef Michael's®, a more holistic marketed pet food, but it's STILL Purina and Purina is always going to be trash food compared to what true holistic and organic companies are manufacturing.

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Melian and Tiny   Etna, CA

6/10/2013 11:49:59 PM

Trying to find a new article.

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Melian and Tiny   Etna, CA

6/5/2013 11:51:53 PM

What an adorable puppy!

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