Dog and Pony Spot Scores Big at Super Bowl

Budweiser ad is voted viewers’ favorite.

Posted: Feb. 5, 2008, 5 a.m. EST

A Budweiser commercial featuring a Dalmatian training a down-and-out Clydesdale to become part of the famous Budweiser beer wagon team was picked as the best-liked Super Bowl commercial, USA Today reports.

“It is a spot about tradition, about the little guy succeeding,” said Bob Lachky, chief creative officer of Anheuser-Busch. “There’s a real era of cynicism right now, and America was ready for this message. It has a message about trying harder.”

Volunteers gave the ad a score of 8.73 out of 10, according to USA TODAY’s Ad Meter, which measures the popularity of Super Bowl ads.

Companies paid an average of $2.7 million for 30 seconds of airtime during Sunday’s game. In the hyper-competitive world of Super Bowl advertising, Anheuser-Busch’s USA Today win is a major score for the Fortune 500 company.

Anheuser-Busch ensured a strong showing this year by buying the most media time of any advertiser — a total of seven commercials, which the company says it culled from a field of 20 possible spots.

A record 97.5 million people watched 54 commercials at this year’s Super Bowl. The New York Giants beat the New England Patriots in 17-14 upset in the last seconds of the game.


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Joy   Odenton, MD

2/5/2008 12:53:44 PM

Hands down the best commercial. It was photographed beautifully & had a great theme & always the animal commercials are my favorites. Now that Bridgestone squirrel was #2 with me also. He was a scream. But the Clydesdale and the Dalmatian the best I have seen in a while. Held your attention & the music said it all.

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megan   somewherein, OH

2/5/2008 10:19:22 AM


John 3:16

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Christy   Covina, CA

2/5/2008 7:52:52 AM

Come one now of course it did! How could you not love a dog commercial!

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Cheril   Amarillo, TX

2/5/2008 6:23:20 AM

Animals win again! We love our dogs!

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