Companies Team Up to Fight Canine Cancer
Petco and Blue Buffalo aim to raise $1 million during Pet Cancer Awareness Month.
Posted: May 4, 2010, 2 a.m. EDT
Petco and the Blue Buffalo Pet Food Co. have teamed up to raise awareness and funds to help fight pet cancer. Throughout Pet Cancer Awareness Month in May, consumers can make donations to the cause by rounding up their in-store Petco purchases to the next dollar or by making a donation in an amount of their choice. Blue Buffalo, which is based in Wilton, Conn., has pledged to donate up to $1 for every bag of its Blue dog or cat food purchased.
All donations will go to the Morris Animal Foundation to fund pet cancer research. The Morris Animal Foundation is a Denver-based nonprofit dedicated to funding humane animal health research that protects, treats and cures companion animals, horses and wildlife. Petco and Blue Buffalo aim to raise $1 million for the cause.
“Petco believes in prevention and early detection of pet cancer, and that’s why we partnered with the Blue Buffalo Pet Food Co. for Pet Cancer Awareness Month,” Petco’s veterinarian Dr. Thomas Edling said. “Taking a month to focus on this cause will help pet owners learn the warning signs of pet cancer and make them aware of the resources available to help.”
Pet Cancer Awareness Month is sponsored by the Blue Buffalo Foundation for Cancer Research, which was founded by Blue Buffalo in 2003. As part of the observance, the foundation is sponsoring a Pet Cancer Awareness tour in May in memory of Gibson, the former record-holder for world’s tallest dog, who lost his battle with osteosarcoma last year.
The tour will stop at Petco stores across the United States to provide pet owners with information on canine cancer. Sandy Hall, Gibson’s owner, will be on hand for the tour with her dog Brewster, whom she has dubbed the “world’s tallest puppy.” Hall will share her experiences with Gibson in an effort to raise awareness of the disease and help generate funds to find a cure.
In addition, Petco has designated May 8 as Pet Cancer Awareness Day at its stores nationwide. From 10 a.m. to 2 p.m., veterinarians will be available to speak with pet owners about what they can do to prevent cancer and what warning signs to look for in their animals.
The San Diego-based retailer is also celebrating Pet Cancer Awareness Month by launching a virtual wall on its website, www.petco.com, for fighters and survivors of pet cancer.
For more information, visit our Canine Cancer Resource Center.
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