5 Ways to Deliver Your Marketing Message
Since the days of smoke signals and homing pigeons, humans have been figuring out creative ways to get their message across to as many people as possible and in the shortest amount of time imaginable.
Posted: Feb 28, 2013, 8 a.m. EDT
Here are 5 ways to help deliver your marketing message around the globe in less time than it takes to lick a stamp.
#1: SOCIAL MEDIA
There’s a saying in social media – Think big, start small. So, whether you choose Facebook, Twitter, Google+ or any of the other social media options, the first thing to do is find the personality and voice of your company, then target your audience with relevant and engaging content.
Your company may have an elaborate website or popular blog, but without using proper keyword optimization, you might be leaving out a big chunk of potential customers or clients. Successful keyword analytic sites such as SEOmoz and Raven Tools offer low-cost and effective tools that are designed specifically to draw audiences to your brand.
#3: EMAIL BLASTS
Sure, adding your eblast to an inbox stuffed full of advertisements could prompt even the loyalist of followers to hit the delete button, but with a little innovation there are ways to get your email opened, read and acted upon. For a few ideas check out these helpful tips by WeDoWebContent.com.
Internet marketing, and especially social media, was made for contests. With a hashtag and a prize, the sky’s the limit to how far your marketing can go. A good example of a successful online contest format is Sony’s "Shoot it. Tag it. Win it” Sweepstakes.
While the print industry seeks new ways to survive a digital planet, print advertising and direct marketing continues to be the most effective way to reach and sustain a targeted demographic. Your community looks to local businesses to fulfill most of their purchasing needs and will still open an envelope in anticipation of a good coupon or special sales notice.
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