App Goes from Dating to Dog Adoption
Tinder, a popular dating app, branches into dog adoption.
Cari Jorgensen |
Posted: August 8, 2014, 1:00 p.m. PST
Tinder has a become an increasingly popular dating app in which users scroll through hundreds of photographs in search of potential partners.
Now, with their ever-growing user database, they’ve launched a branch of their app: finding forever homes for rescue dogs.
Users scroll through photographs of dogs and puppies. Swiping "yes” on the ones they like provides the users with a link to the shelter responsible for rescuing the dog. The user will receive information on what’s required to adopt the puppy, as well as how they can volunteer at the nonprofit organization.
As with their dating app, where you can specify a long-term or short-term relationship, users can choose between short-term and long-term adoptions. Users who can’t make a full-time commitment, but would like to provide a loving environment for the puppy, can be foster dog parents for up to two weeks. Those looking for a new dog can provide their new pet with forever homes.
If users can’t commit to either length of time, the opportunity to volunteer or take dogs for walks is available.
The Barn interns created this project in an effort to do something beneficial and impactful. Since its launch on July 31, over 2,000 matches have been generated. One of the 10 Tinder dogs has already found a forever home and more profiles are likely to pop up soon.
Tinder users are searching for love. What’s more loveable than a dog?
The Barn is an internship program for the BBH advertising agency.
All app photos by Social Tees/Tinder.
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