Budweiser’s "Friends are Waiting” Ad Sends Important Message

A stark reminder from the dog, to never get behind the wheel after drinking.

By | Posted: September 25, 2014, 11 a.m. PST

When it comes to beer, Budweiser is not my favorite. Over the years, my taste for beer has become slightly more expensive, which in turn is helpful because the inability to afford what I find tasty limits my intake. Despite taste, it is undeniable that Budweiser produces some of the best commercials you will find on television, and the best part is, they tend to include some pretty special canine moments. We have reported previously on Budweiser Super Bowl commercials featuring dogs, which were funny and endearing, but this one is truly touching.


Budweiser’s new ad, which can only be viewed online, uses a relationship between a dog and his owner to demonstrate that it is never safe to drive drunk under any circumstance. Currently, the video has been viewed more than 13 million times. The ad was released last Friday, on Budweiser’s 5th annual Global Be(er) Responsible Day. Drunk driving is a very serious issue, which according to the National Highway Traffic Safety Administration, claimed more than 10,000 lives in 2012: a statistic that is steadily increasing. 



The ad depicts the happy relationship of a young man and his cuddly yellow lab, from wet-nosed wake-up-calls to car rides, these two are inseparable. One night, the young man leaves the house with is friends to a party, leaving his dog at home. The dog stays up all night, worrying about his owner, who is showing no signs of returning. Against a black screen, white text reminds us that "For some, the waiting never ended”. I won’t ruin the ending for you, but it will fill your heart with joy. 



The dangers of driving under the influence of drugs or alcohol are countless, but this ad serves to remind you of the furry friends waiting for you at home when you are making that dangerous decision. Please remember to be safe and responsible. 


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