Moochie Launches Campaign Against Dogfighting

As part of an anti-dogfighting campaign, retailer Moochie releases "Dog Fighting Bites” dog toy.

Posted: September 28, 2007, 5 a.m. EST

Pet gifts and accessories retailer Moochie & Co. has launched its “Dog Fighting Bites” initiative.

The campaign was spurred by the Michael Vick case, the Atlanta Falcons quarterback who pled guilty to a felony charge in connection to a dogfighting ring, as well as a local dog fighting incident, a spokeswoman said.

As part of the campaign, Moochie & Co. and website MoochieAndCo.com are selling the “Dog Fighting Bites” dog toy, a glow-in-the dark, bouncy ball with the words “Dog Fighting Bites.”

Moochie & Co. will donate all profits from each sale to humane agencies responsible for handling animal cruelty cases, including finding and dismantling dogfighting rings.

Proceeds from purchases made from the website will go to the American Society for the Prevention of Cruelty to Animals’ legislative program, which is lobbying to increase the criminal penalties for animal abuse and dogfighting nationwide.

In an effort to educate the public, the toy’s tag reads, “If you see something, say something,” and refers readers to the website DogFightingBites.com. The website provides information on how the public can identify potential neighborhood signs of dogfighting and who to contact if the practice is suspected.

The company also launched Moochie Community (www.moochieandco.ning.com), which features an online forum discussing dogfighting awareness and events.


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charlie   mineralcity, OH

1/16/2009 1:08:41 PM

i think that it is a good articel

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J   KANKAKEE, IL

9/28/2007 3:19:08 PM

I HAVE FOUR PITBULLS AND I GET GRIEF ALL THE TIME B/C OF THE BREED I HAVE. PEOPLE LIKE VIK RUIN IT. I DONT UNDERSTAND WHY PEOPLE CANT UNDERSTAND IT AINT THE BREED IT IS THE OWNER. I HAVE PEOPLE ASK ME IF I WILL FIGHT MY DOG BUT I TURN THEM AWAY MY DOGS ARE MY CHILDREN AND NEVER WOULD I DO THAT. WHY IS IT HARD FOR PEOPLE TO UNDERSTAND THAT DOGS ARENT BORN INTO BAD DOGS IT IS THE OWNER THEY GO TO. I MEAN IT IS COMMEN SENSE.

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ANN MARIE   MADISON, NJ

9/28/2007 3:12:53 PM

THANK YOU THANK YOU THANK YOU

DOG FIGHTING MUST BE STOPPED AND THE CONVICTION OF MICHAEL VICK IS JUST THE BEGINNING

BEST OF LUCK WITH THIS PROMOTION TO STOP THIS HORRIBLE PRACTIVE

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megan   frazeysburg, OH

9/28/2007 11:06:04 AM

I like Moochie!!

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