Pet Fashion Week in NYC Is for the Dogs

Event showcases high-end dog products like 14-carat-gold collars and leather coats.

Fashion models – both human and canine – strutted their stuff last week at Pet Fashion Week, New York City’s celebration of canine haute couture and accessories.

Mario DiFante, a Rhode Island-based dog groomer, organized the event, held at the Metropolitan Pavilion in Manhattan’s Chelsea neighborhood.

“It’s something I’ve thought about for many years,” said DiFante in an interview with the Pittsburgh Post-Gazette. “There’s a very large market for these kinds of services and we decided it was time for a trade show that, along with a designer platform, would address the lifestyle of today’s modern pet.”

Pet Fashion Week showcases high-end dog products to more than 2,000 industry insiders. Buyers browse items such as 14-carat-gold dog collars, teak dog beds and Italian leather dog coats. The event culminates in a runway fashion show, which is open to the public and raises money for several animal welfare charities.

DiFante, who owns a Portuguese Water Dog, dismisses the notion that canine haute couture products promote the pets-as-fashion trend.

“We would never look at dogs or cats as an accessory,” DiFante said. “We feel they’re more the new baby of this millennium. Having a pet is a 15-year commitment. There are studies out there that show more and more people regard their pets as their children, and they treat them that way.”

For more information, visit www.petfashionweek.com


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megan   frazeysburg, OH

8/29/2007 2:43:47 PM

thanks for this article

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Christy   Covina, CA

8/29/2007 7:23:05 AM

What a cute idea!

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